Innovation and technology bring TCS Amsterdam Marathon to life in unique game

On Sunday, 15 October 2023, 45,000 runners will take part in the 47th edition of the TCS Amsterdam Marathon. This international marathon, awarded with the World Athletics Platinum Label, is renowned for its fast and attractive course. In collaboration with Le Champion, Tata Consultancy Services (TCS) and Mizuno, we have launched a cutting-edge mobile game titled 'Marathon Runner', designed to captivate and educate a diverse audience in anticipation of the TCS Amsterdam Marathon.

In an innovative collaboration, Le Champion, TCS and Mizuno unite to shape the 'Marathon Runner' mobile game for the TCS Amsterdam Marathon on October 15, 2023. Le Champion aims to ignite marathon enthusiasm before the event, broadening its reach to engage youths aged 12 to 18 while delivering a responsible event. TCS leverages its technological strength, enhancing the experience for runners and spectators alike further pushing the boundaries of technology e.g. the Official App. In addition, this game signifies its commitment to health and wellbeing, reinforcing brand visibility, and augmenting audience engagement. Mizuno, a name synonymous with innovation, introduces the game to new audiences, utilizing it as an educational tool while boosting brand recognition through strategic placement.
'Marathon Runner' takes players on the marathon route starting at the iconic Olympic Stadium, running through famous highlights such as the Rijksmuseum, Vondelpark, and other typical Amsterdam environments. Players must adeptly evade obstacles and other runners while maintaining fitness levels. Collecting coins is vital to the game, encouraging players to compete for rewards that foster continued engagement and recurrent visits.

The innovative 'Marathon Runner' mobile game blends the expertise of Le Champion, TCS and Mizuno, to achieve shared objectives. This partnership not only brings educational content and introduces new audiences to the sport, but also utilizes unique technology to enhance engagement during the TCS Amsterdam Marathon, while prominently showcasing Mizuno's high-performance athletic footwear within the event. Players are awarded extra points when 'collecting' the Mizuno shoe, automatically gathering coins placed along the course. 

The game's appeal lies in its accessibility, catering to participants of all ages. Striking a balance between ease of entry and the pursuit of mastery, the game is set to become an essential part of the TCS Amsterdam Marathon experience, aligning seamlessly with Le Champion's vision for the event's ongoing evolution. The result is an immersive, enduring experience that transcends traditional boundaries.

Play the game
Play 'Marathon Runner' via: www.marathonrunnergame.com.